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                      《学习时报》:新型主流媒体新在哪里?
                      青岛记者网2016-01-25 11:13:45中记协网

                      日和棋牌     HULIANWANGZHENGDAILAIMEITILINGYUQIANSUOWEIYOUDEDABIANGE,BUDUANTUPOMEITIDECHUANTONGBIANJIE。MUQIAN,ZHONGGUOWANGMINRENSHUCHAOGUO7YI,QIZHONGSHOUJIWANGMINGUIMODA6.56YI。ZUIXINYOUGUANDIAOCHAXIANSHI,“90HOU”BUKANDIANSHI、BUTINGGUANGBO、BUDUBAOZHIDEBILIFENBIEDADAO20%、50%、80%,ERTAMENPINGJUNMEITIANJIECHUSHOUJILEIJIDA3.8XIAOSHI,XINXINGMEITIZHENGCHENGWEIXINXICHUANBOZHUQUDAO,ZHULIUYULUNDEYINGXIANGLISHOUDAOZHONGDATIAOZHAN。

                           XINMEITISHIDAI,ZHULIUMEITIBIXUZUNXUNXINWENCHUANBOGUILV,ZHUDONGJIEZHUXINMEITICHUANBOYOUSHI,CHUANGXINCHUANBOFANGFASHOUDUAN,SHIYINGFENZHONGHUA、CHAYIHUADECHUANBOQUSHI,YIDUOYUAN、LITIHEFENGFUDESHOUDUAN,QIESHITIGAOMEITIDECHUANBOLI、YINDAOLI、YINGXIANGLIHEGONGXINLI。ZHULIUMEITIXUQIANGHUAHULIANWANGSIWEI,SHULIQUANMEITIYISHI,ZUNXUNYITIHUAFAZHANLINIAN,YI“ZUIDAHUADEZIYUANJIEYUE、ZUIGUANGFANDENEIRONGCHUANBO、ZUIDUOYUANDELIYIJIJU”WEIZHUIQIU,ZAIHULIANWANGHAILIANGXINXIZHONG,ZAILIANGWEIYIDUANJIANCHENGZHULIUDEQINGKUANGXIA,TUIJINCHUANTONGMEITIHEXINMEITIRONGHE,JIJIDAZAORONGMEITI、QUANMEITI,SHISHIKUAMEITIZHENGHE,ZHUDONGYONGBAOXINMEITI,ZOURONGHE、CHUANGXINHEGONGYINGZHILU,DAZAOXINXINGZHULIUMEITI。

                           什么是新型主流媒体

                           XIJINPINGZONGSHUJIZHICHU,YAOZHELIDAZAOYIPIXINGTAIDUOYANG、SHOUDUANXIANJIN、JUYOUJINGZHENGLIDEXINXINGZHULIUMEITI,JIANCHENGJIJIAYONGYOUQIANGDASHILIHECHUANBOLI、GONGXINLI、YINGXIANGLIDEXINXINGZHULIUMEITIJITUAN。ZHEISHIDANGQIANDUICHUANMEIZHUANXINGDEDINGCENGSHEJI,YEKEYISHUOSHICHUANMEIZHUANXINGDEZUIZHONGMUBIAOHESUQIU。

                      日和棋牌     FENZHONGHUASHIDAIDEDUOYUANCHUANBOLUJING。MEITIFAZHANYAOSHIYINGMEIJIECHANYEFAZHANDEXIAOFEIZHEBIANQIANBEIJING,QIBENZHISHISHIYINGMEIJIEFENZHONGHUAQUSHI。CHUANTONGGUANNIANZHONGLIYONGRENKOUTONGJITEZHENGJINXINGFENLEIYIHENNANBAWOYUJIAZHUOMOBUDINGDESHOUZHONGSHICHANG,JISHISHINIANLING、JIAOYU、SHOURUJIBENXIANGTONGDEXIAOFEIJIECENGNEIBUYEKENENGYOUYUTAIDUGUANNIANDEBUTONG,CHENGXIANCHUZHUBUFENHUALISANDE“SUIPIANHUA”ZHUANGTAI,YONGYOUXIANGSISHENGHUOXINGTAIDESHOUZHONGZHUJIANZHONGXINJUJI,ZUIZHONGXINGCHENGFENZHONGQUNTI。FENZHONGCHUANBODETEDIANSHIXINXICHUANDIDUODIANDAODUODIAN,TIXIANDESHICHENGRENCHAYI、ZUNZHONGGETI,CONGBIXU“QIUTONG”,DAOYUNXU“CUNYI”,SHISHEHUIFAZHANDAOYIDINGJIEDUANYIHOUCHUXIANDEZHONGDABIANHUA。ZAIFENZHONGHUASHIDAI,SHOUZHONGDEZHUYILIZUOWEIYIZHONGBUKEZAISHENGHEFUZHIDEZHUNTIANRANZIYUANCHENGLESHICHANGZHUIZHUDEDUIXIANG。XINXINGZHULIUMEITIYAOZHENGHEXINGSHIDUOYANGDEMEIJIEXINGTAI,BINGLIYONGZHEIYIFENZHONGHUACHUANBOQUDAOYOUSHI,CONGERSHIXIANYOUHUAXINXI、GUIBIXINXITONGZHIHUA、SHIXIANCHUANBOXIAOGUOZUIDAHUADEXUANCHUANMUBIAO。

                      日和棋牌     NEIRONGWEIWANGXIADECHUANGXINCAIBIANLIUCHENG。MIANDUISUIPIANHUA、MOHUHUADESHOUZHONG,MEIJIERONGHEBEIJINGXIADANYIMEITIDEBAODAOYIHENNANDAODAMUBIAOSHOUZHONG,BIXUGENJUBUTONGZHONGDUANZAITIDEJIEZHICHAYI,JIANGXINWENNEIRONGSHENGCHANJINXINGDUOYANGHUAHUIJUHEZUHE,SHIXINWENNEIRONGZHENGTIXING、XITONGXINGYUCHAYIHUA、GEXINGHUARONGHEGONGSHENG、XIANGFUXIANGCHENGSHENZHIXIANGDEYIZHANG。YAOSHUNYINGHULIANWANGCHUANBOYIDONGHUA、SHEJIAOHUA、SHIPINHUADEQUSHI,JIJIYUNYONGDASHUJU、YUNJISUANDENGXINJISHU,FAZHANYIDONGKEHUDUAN、SHOUJIWANGZHANDENGXINYINGYONGXINYETAI,BUDUANTIGAOJISHUYANFASHUIPING,YIXINJISHUYINLINGMEITINEIRONGRONGHEFAZHAN、QUDONGMEITINEIRONGZHIZUODEZHUANXINGSHENGJI。JIANCHIXIANJINJISHUWEIZHICHENG、NEIRONGJIANSHEWEIGENBEN,JIUSHIYAOSHIYINGXINXINGMEITICHUANBOTEDIAN,JIAQIANGNEIRONGJIANSHE,CHUANGXINCAIBIANLIUCHENG,YOUHUAXINXIFUWU,YINEIRONGYOUSHIYINGDEFAZHANYOUSHI。

                           XINXINGZHULIUMEITIDEPINGJIAZHIBIAO。WEIXINXINGZHULIUMEITIJIANGOUQIYITAOJUYOUPUBIANSHIYONGXING、YOUNENGTUXIANQITEXINGDEBIAOZHUN,SHIYIGEFUZADEKETI。JIEHEXIANYOUDUIWOGUOCHUANMEIPINGGUDEXIANGGUANYANJIUCHENGGUO,JIANGUWOGUOCHUANMEIDESHUANGZHONGSHUXING,BIZHEJIANGXINXINGZHULIUMEITIJINGZHENGSHILIPINGJIAZHIBIAOFENWEICHUANBOLI、GONGXINLI、YINGXIANGLISANZHONGLEIXING。XINXINGZHULIUMEITIDECHUANBOLISHIZHIQIDUIXINWENSHIJIANJINXINGJIANGOUHECHUANBODENENGLI,TASHEJIMEITIBENSHENDEZONGHESUZHIHENENGLI,BIAOZHENGWEIYOUMEITIZISHENZAIFAXIANXINWENSHIJIAN、DUIXINWENSHIJIANZUZHILILIANGJINXINGYOUXIAOBAODAOYIJIBAODAODENENGLIHESHUIPING。CONGZHENGTISHANGKAN,YINGJIANGCHUANBOLISHIWEICHUANBOZHEDUIXINXIJINXINGBIANMA,BINGYIZUIJIADEFANGSHICHUANDIJISHOUZHONG,YIQUDEZUIHAODECHUANBOXIAOGUODENENGLI。XINXINGZHULIUMEITIDECHUANBOLIZHUYAOYUJIGOUXIAONENG、NEIRONGPINZHIHEQUDAOCHANGTONGDUDENGSANYAOSUMIQIEXIANGGUAN。XINXINGZHULIUMEITIGONGXINLISHIZHIQISUOJUYOUDEYIZHONGBEISHEHUIGONGZHONGSUOXINLAIDENEIZAILILIANG,JIQIYINGDESHEHUIGONGZHONGPUBIANXINRENDETEZHIHENENGLI。YAOSHIGONGZHONGXINLAIXINXINGZHULIUMEITI,XINXINGZHULIUMEITISUOCHUANBODEXINXISHOUXIANXUJUYOUJIAOGAOPINZHIHEQUANWEIXING,TONGSHIZHEIXIEGAOPINZHIDEXINXINENGGOUDUISHOUZHONGDERENZHIHEXINGWEIZAOCHENGYINGXIANG。XINXINGZHULIUMEITIDEYINGXIANGLISHIZHIQITONGGUOXINXICHUANBODUISHOUZHONGDERENZHIHEXINGWEIDEYINGXIANGCHENGDU。YINGXIANGLISHIXINXINGZHULIUMEITITISHENGCHUANBOLIDEZHONGJISUQIUHEHUODEGONGXINLIDEZHIJIEBIAOZHENG。WEIYINGDEGENGDUODESHEHUIYINGXIANGLIHEHUAYUQUAN,JIUXUZAIYINGDEXINRENGAN、ZENGQIANGXIYINLI、QIANGHUAYILAIGANHETIGAOFUWUXINGDENGFANGMIANXIAGONGFU。

                           新型主流媒体怎么建构

                           CONG“HULIANWANGSIWEI”DAO“RONGHESIWEI”:XINXINGZHULIUMEITIJIANGOUDEFANGSHIZHUANBIAN。HULIANWANGBUZHISHIYIGEXINGYE,TATONGSHISHIYIZHONGSIWEIFANGSHI、YIZHONGZHICHENGSHEHUIDEQUANXINJISHUXINGTAI。XINXINGZHULIUMEITIYAOSHIYINGXINXINGMEITIPINGDENGJIAOLIU、HUDONGCHUANBODETEDIAN,SHULIYONGHUGUANNIAN,GAIBIANGUOQUMEITIDANXIANGCHUANBO、SHOUZHONGBEIDONGJIESHOUDEFANGSHI,ZHUZHONGYONGHUTIYAN,MANZUDUOYANGHUA、GEXINGHUADEXINXIXUQIU。XINXINGZHULIUMEITIYINGZAIHULIANWANGSIWEIZHIDAOXIA,YIFUWUYONGHUWEIHEXIN,YIKAIFANGPINGTAIWEIGONGNENGZHUANXING,YICHANPINDIEDAIWEIJISHUZHICHENG,ZAIJIANSHOUZHULIUSIXIANGYULUNXINZHENDIFANGMIANFAHUIZHONGYAOZUOYONG。ZAI“RONGHEWENHUA”DEBEIJINGXIA,JINYOU“HULIANWANGSIWEI”SHIBUGOUDE。HULIANWANGZHISHITIGONGLEGEZHONGXINXICHENGXIANDEPINGTAIHEJUHEDESHOUDUAN,TAYAORONGHEDEZESHIGEZHONGMEITIXINGSHIHENEIRONG。YINCI,ZAIMEIJIERONGHESHIDAI,“RONGHESIWEI”YEFEICHANGZHONGYAO。SUOWEI“RONGHESIWEI”,ZHIDESHIJIYURONGHEWENHUADETEZHENG,CONGXINJIUMEITIRONGTONGXINGDEJIAODUKAOLVWENTIDEYIZHONGDAXITONGSIWEIFANGSHI。RONGHEHUADEXINXINGMEITIPINGTAILINIANYOULIANGZHONGZHUYAOBIAOXIANXINGSHI:YISHIDAPONEIBUBUTONGMEIJIEZHIJIANDEBILEI,SHIXIANBUTONGMEITINEIRONGJIQUDAODERONGHE;ERSHIBENZHEHULIANWANGDEKAIFANGJINGSHEN,ZUONEIRONGHECHANPINDEJICHENGPINGTAI,YANSHENCHANYELIAN。

                           CONG“YOUSHIHUBU”DAO“YITIFAZHAN”:XINXINGZHULIUMEITIJIANGOUDEJIEGOUZHUANXING。ZAIXINDEMEIJIERONGHESHENGTAIHUANJINGXIA,ZHIYOUCHUANTONGMEITIYUXINXINGMEITIRONGHEFAZHAN,JISHIXIAN“NIJIUSHIWO,WOJIUSHINI”DEYITIHUAFAZHAN,CAINENGXINGCHENGJUYOUQIANGDACHUANBOLIHEJINGZHENGLIDEXINXINGZHULIUMEITI。YITIHUAFAZHAN,SHIMEITIRONGHEDENEIZAIYAOQIUHEJIBENFANGXIANG。XIANZAI,CHUANTONGMEITIDOUZAIJIJIFAZHANXINMEITIYEWU,BANLEXINWENWANGZHAN、KAILEFARENWEIBO、JIANLEKEHUDUAN,SHIXIANLEHUDONGFAZHAN,DANCHUANTONGMEITIYEWUYUXINMEITIYEWUZONGTISHANGHAISHIBINGXINGDE,ZHENGTIYOUSHIMEIYOUCHONGFENFAHUICHULAI。YAOSHULICHUANTONGMEITIHEXINXINGMEITIYITIHUAFAZHANDELINIAN,SHIXIANGEZHONGMEIJIEZIYUAN、SHENGCHANYAOSUDEYOUXIAOZHENGHE,SHIXIANXINXINEIRONG、JISHUYINGYONG、PINGTAIZHONGDUAN、RENCAIDUIWUDEGONGXIANGRONGTONG,XINGCHENGYITIHUADEZUZHIJIEGOU、CHUANBOTIXIHEGUANLITIZHI。

                           CONG“MEIJIERONGHE”DAO“CHANYERONGHE”:XINXINGZHULIUMEITIJIANGOUDETIZHIZHUANXIANG。CONG“RONGHE1.0”DAO“RONGHE2.0”,JIUSHICONGMEIJIERONGHEJINHUADAOCHANYERONGHE,CONGMEITICHUANBOFANCHOUJINRUCHANYEJINGJILINGYU。SHISHISHANG,“HULIANWANG+”JIUSHI“RONGHE2.0”。DUICI,WOMENBUJINXUYAOJISHUYINGYONG、NEIRONGFUWU、QUDAOPINGTAI、ZHONGDUANYONGHUDENGFANGMIANDERONGHE,GENGXUYAOCHANYERONGHESHANGDEZHENGCEZHICHI,ZHEIJIUSHEJIDAOZHENGFUGUANLI、GUOJIAZHILIHEZHIDUCHUANGXIN。MEITICHANYERONGHE,TEBIESHISANWANGRONGHE,SHEJITIZHIJIZHI、LIYIDIAOZHENGDENGSHENCENGCIWENTIDESHENKEBIANGE,GUANXIDAOXINXINGZHULIUMEITIHEXINDIWEIDEGONGGU、GUOJIASIXIANGYULUNXINZHENDIDEJIANSHOU,YIYIZHONGDA,YINGXIANGSHENYUAN。

                       
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